Irem Eren, DipWSET
International No & Low Alcohol Strategy Advisor
Consultant · KeyNote Speaker
Panel Moderator · Wine Judge
WSET Educator · IWSC Emerging Talent
Master of Wine Candidate
Irem Eren is an internationally recognised advisor specialising in the strategic integration of No & Low alcohol within the modern wine industry. With over 15 years of international experience spanning production, sales, and category development, she combines technical expertise with commercial strategy. Trained as a chemist and holding an MBA alongside a WSET Diploma, she is a Master of Wine candidate, S2.
Her advisory work supports wineries, investors, and trade organisations in portfolio architecture, product positioning, market entry, and long-term resilience amid structural shifts in global consumption. She also delivers executive training and trade seminars on market dynamics, production technologies, and route-to-market strategy within the No & Low category.
In 2022, she received the Emerging Talent in Wine Award from the International Wine & Spirit Competition (IWSC).
Strategic Advisory & Industry Leadership
Category Strategy
Portfolio architecture, product roadmap, and positioning frameworks for integrating No & Low alcohol within modern wine businesses.
Market & Trade Integration
Consumer segmentation, route-to-market strategy, hospitality implementation, and premium placement without dilution.
Education & Executive Briefings
Industry seminars, trade training, and executive workshops covering market trends, production methods, dealcoholisation technologies, and commercial scalability.
Speaking & Moderation
Keynotes, panels, and industry forums addressing structural shifts in wine consumption and the future of No & Low alcohol.
Strategic
Collaborations
Working alongside producers, trade organisations, technology leaders, and hospitality groups driving structural change in wine and modern consumption. Each collaboration contributes to advancing category standards, strengthening market credibility, and defining the future direction of
No & Low alcohol globally.
